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Summary
This 3 day Agile Product Management course allows you to discover the right mindset, skills, and tools you need to create successful products and solutions using Agile techniques. Learn how to use Design Thinking to create products and solutions that are:
- Desirable – what customers want
- Viable – profitable for you to build and sell
- Feasible – something you can realistically deliver
- Sustainable – something you can proactively manage to realize ROI
Attendees will recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product lifecycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers – all while aligning with your organization’s strategy, portfolio, evolving architecture, and solution intent.
Large parts of this course is developed by Luke Hohmann – the author of Innovation Games, among other books.
"The APM certification offered many more new tools I didn’t get on the PO/PM certification. I was positively surprised about how much more I got than on the PO/PM certification."


LEARNING GOALS
- Analyzing your role as a Product Manager in the Lean Enterprise
- Explore market needs, segmentation, sizing, and competitive landscape
- Driving strategy with market segmentation
- Using empathy to drive design
- Defining product strategy and vision
- Creating and evolving roadmaps to build solutions
- Execute and deliver value using SAFe
- Managing value stream economics
- Creating innovation in the value stream
WHO WILL BENEFIT?
- Product managers and directors of product management
- Product marketing managers, project managers, Product Owners
- Product Management, Business Owners, Business Analysts
- Product leaders collaborating with product management, architects, subject matter experts, and business line managers
- Agile coaches
- SAFe Program Consultants (SPCs)
PREREQUISITES
Attendees of the Agile Product Management Course should be familiar with Agile principles and practices and have attended at least one SAFe course prior to attending. A background in product or solution management is highly recommended. Those who have experience being a product manager, product marketer, product owner, business owner, or bringing products to market would benefit from this course.
YOU’LL GET
- Three days of high quality training from experienced We Are Movement Trainers
- Membership in the We Are Movement Slack Community
- Physical attendee workbook
- Light breakfast, lunch and afternoon coffee every day in training
- High quality course venue
- Preparation and eligibility to take the Agile Product and Solution Management exam
- One-year membership to the SAFe Community Platform. This means you will have access to your learning plan and Community Platform assets for an entire year, regardless if you take and pass your certification exam. HOWEVER – If you are taking your second course or more, your membership will not be extended.
PRACTICAL INFO
- Date: Monday, April 28 - Wednesday, April 30 2025
- Time: 09:00 - 17:00
- Price: kr.18.000,00 – kr.20.000,00
- If you register for a class be aware that VAT will be added to the price above. EU delegates may recover the VAT depending on their circumstances.
- For potential attendees outside Denmark; Please reach out if you have any questions regarding the additional VAT costs at checkout. Email: event@bbacademy.dk
Instructor
Jesper Thaning has been helping organizations adopting Lean and Agile methods for the last 20 years.
The experience covers the whole journey from idea to running code through conceptualization, prioritization, refinement, development, test, continuous integration and deployment. Jesper has trained and coached a large number of teams and organizations on how to apply Lean and Agile principles and methodologies like Scrum, Kanban and SAFe® to their specific situation. He has focused a lot on the collaboration between business and IT-development – helping organizations to benefit from Lean and Agile methods through effective product ownership.

Jesper Thaning
Agile trainer and advisor, SAFe Program Consultant (SPC), Partner in BestBrains Academy
´Jesper was good at linking things together and making the days interesting. It was a place and training that one wanted to come to.´
‘Jesper is extraordinary skilled, positive and interactive instructor. This first longer training where somebody successfully was holding my attention on the high level with his Way of Working, that was brilliant.’
Looking for more than just another Agile class?
Then you’ve found the right place. We want to take Agile training to the next level and believe that effective learning should be just as fun, interactive and inspiring as serious business and hard work. We’ve created a space, which is designed to meet the high expectations from our driven, creative trainers and consultants, and for you to feel comfortable, almost like home.
Watch this video for more information.
Thank you for being such wonderful hosts – absolutely fantastic environment (+ delicious food) to support the learnings.- Sending my husband to the course asap!
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Agile kontrakter
Agile kontrakter giver kunde og leverandør et økonomisk incitament til at samarbejde og nå effektivt i mål, og de stiller en række krav til begge parter.